With a surging American economy and weak Canadian dollar, falling oil prices, geographic proximity and accessibility, culture and language familiarity, and available sources of capital, 2016 looks like an ideal time to expand manufacturing operations to a new market south of the border.
Deciding whether to expand to the States seems like the easier choice, but determining how best to approach your strategy for expansion becomes the more complex and challenging choice.
This 2016 strategic planning guide provides manufacturing executives with considerations and strategies for expanding their business to the U.S., including:
- Key logistical issues that can arise when planning to expand to the U.S., and how to prepare for them
- Business challenges that manufacturers may face, and ways to minimize the risks
- Expansion scenarios that business leaders should consider, and the pros and cons of each scenario
About the Author
Melanie Aizer is a highly driven, successful senior-level marketing manager with over 10 years experience in marketing, most recently in high tech and cloud-based solutions. Melanie leads the development, coordination and execution of the company’s marketing strategies, including the management of all Canadian marketing functions, including effective generation and management of leads, strategy, marketing operations, social media initiatives and marketing communications.More Content by Melanie Aizer