With a surging American economy and a weak Canadian dollar, falling oil prices, geographic proximity and accessibility, culture and language familiarity, a shift in industries, and available sources of capital, 2016 looks like an ideal time to expand manufacturing operations to a new market south of the border.
Deciding whether to expand to the States seems like the easier choice, but determining how best to approach your strategy for expansion becomes the more complex and challenging choice.
Read this information brief designed specifically for manufacturing executives, which outlines four possible scenarios and the pro's and con's for expansion into the U.S. market for small and medium-sized businesses:
- Direct Selling: Sell direct to American end-users; whether a company, government or an individual, without an American presence
- Establish a U.S. Presence: Open a U.S. branch of your company or establish a separate U.S. subsidiary
- Sell Through Intermediaries: Sell your product without your own sales force and use distributors, sales reps and agents
- Partnerships & Acquisitions: Form a partnership with an American company to operate in a particular U.S. market or acquire a U.S. firm